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Filename: drivers/Session_files_driver.php

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Backtrace:

File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
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File: /home/thenationaltv/public_html/site/index.php
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Line Number: 292

Backtrace:

File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
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Function: __construct

File: /home/thenationaltv/public_html/site/index.php
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Function: require_once

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Filename: drivers/Session_files_driver.php

Line Number: 166

Backtrace:

File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
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Function: __construct

File: /home/thenationaltv/public_html/site/index.php
Line: 315
Function: require_once

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Filename: drivers/Session_files_driver.php

Line Number: 235

Backtrace:

File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
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Function: __construct

File: /home/thenationaltv/public_html/site/index.php
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Function: require_once

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Filename: drivers/Session_files_driver.php

Line Number: 315

Backtrace:

File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
Line: 6
Function: __construct

File: /home/thenationaltv/public_html/site/index.php
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Function: require_once

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Filename: drivers/Session_files_driver.php

Line Number: 356

Backtrace:

File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
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Function: __construct

File: /home/thenationaltv/public_html/site/index.php
Line: 315
Function: require_once

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Filename: Session/Session.php

Line Number: 282

Backtrace:

File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
Line: 6
Function: __construct

File: /home/thenationaltv/public_html/site/index.php
Line: 315
Function: require_once

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File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
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File: /home/thenationaltv/public_html/site/index.php
Line: 315
Function: require_once

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File: /home/thenationaltv/public_html/site/index.php
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Function: require_once

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Function: __construct

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Function: require_once

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File: /home/thenationaltv/public_html/site/application/controllers/Posts.php
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Function: __construct

File: /home/thenationaltv/public_html/site/index.php
Line: 315
Function: require_once

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Function: __construct

File: /home/thenationaltv/public_html/site/index.php
Line: 315
Function: require_once

India Ad spending in 2019 is probable to be Rs 697 billion: Report

https://f002.backblazeb2.com/b2api/v1/b2_download_file_by_id?fileId=4_za8a2358db1d7f91b68b30916_f1027c8293ffaefdd_d20190718_m133953_c002_v0001124_t0057

 Advertising spend in India is likely to rise by 11.4 per cent to Rs 697 billion in 2019, driven by key events such as the ongoing cricket world cup and the recent general elections, according to a report by the Dentsu Aegis Network (DAN). The 2019 estimate is up from January's projection of 10.6 per cent growth in ad spend, and 10.8 per cent in 2018, the report said. The agency said digital media spend is projected to grow by 32.7 per cent to Rs 144.1 billion in 2019, accounting for 21 per cent share of the total advertising expenditure. Television, however, continues to be the dominant force in India, with an estimated contribution of 39 per cent to the total ad spend in 2019, it said.



The medium is forecast to expand in 2019 by 9.5 per cent to touch Rs 271.4 billion. "India is at the cusp of a major change... With the expansion on online video via mobile devices, the role of TV is changing and entertainment at one's own pace is becoming the norm," said Kartik Iyer, president of Amplifi India, a DAN group company. The Asia Pacific ad spend is projected to rise by 4 per cent in 2019 amid lower global growth, the report added.
 

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India Ad spending in 2019 is probable to be Rs 697 billion: Report