This is a time of entrepreneurs. Even the government of India is favoring the entrepreneurs and encouraging them to establish new startups to help build up the economy. As an entrepreneur, you have a lot of opportunities in fields that were not even in existence a few years ago. Everything you thought didn’t hold any ground in the market has a start-up solely dedicated to it and guess what?
They are thriving. Now, there are many challenges and difficulties of a start-up despite how much support you can get from a government because at the end of the day, the world is run by the people of business. If you have a specific start-up and want to expand it, you must have a website which people can visit to know more about it and to contact you in case they have a proposal for you to work with them. And if you have a website there are simple tricks like SEO and SEM to make your website more popular on search engines. What they do is make your website appear somewhere on the first to a third page on a web search engine which ensures you get more views, visit and certainly more popularity among your competitors.
Here are some differences between SEO and SEM and how they can help you in your business.
1. The most distinct difference between the two is the Pay Per Click (PPC). Under this service, you get paid every single time a person opens your website. Pay Per Click service puts you under the category of SEM even if all the other methods you are using come strictly under SEO.
2. To clear the above fact, Search Engine Optimization does fall under the category of Search Engine Marketing and is not independent completely. SEM is just a broader term which includes more features and paid services like PPC to help expand your website reach.
3. Most of the times when you search anything on a search engine you get some of the links that contain a little box with 'ad' written in it. Those links belong to SEM and others belong to SEO.
4. One of the SEM features that SEO doesn’t possess is filters. SEM uses filters to categorize an audience for you based on the requirements you provide. Age, location, and occupation is some of the factors that are kept in mind while your target audience is chosen.