Practically Launches Its First Brand Campaign 'Bring Learning Alive'
- by Riya-Jain
- Dec 28, 2020 15:12
'Practically' a new e-learning app, designed to make learning experiential and increase retention among students of class 6 to 12, has kickstarted its first-ever brand campaign around the theme - ‘Bring Learning Alive’. The USP of the product is an intelligent, interactive, and immersive learning experience driven by 3D videos, simulations, and Augmented Reality and hence the campaign proposition of ‘Bring Learning Alive’.
The rationale for the above proposition is guided by the main features of the app – Life-like video content, Hands-on Learning, Experiential Learning, Access to Subject Experts, Live Classes & Meet Proton - the official brand mascot, all of which add to the enhanced and engaging experience for the user. Coding++, a new feature that promises to be the A-Z of coding is due to be launched soon.
This makes Practically a comprehensive e-learning choice for every student, besides giving parents a one-stop solution to address their child’s academic needs. The brand campaign includes 2 weeks of associate sponsorship on Big Boss Telegu 2020, print, digital marketing, and social media amplification. The TV association and print ads will run in the month of December while the digital and social leg of the campaign will extend well over the next month to giving the campaign scale.
While the main focus is on Andhra Pradesh and Telangana given that these are the current priority markets for the brand, the digital campaign will run in the top 15 cities in the country with a greater emphasis on Mumbai, Delhi, Bangalore, and Chennai. Through this initiative, the brand aims to strengthen its connection with audiences in the run-up to the pan-India launch of the brand in the coming months.
Talking about the campaign, Mahadev Srivatsa, VP – Marketing & Brand Strategy, Practically said, “Launching our first-ever brand campaign was an absolute delight. The objective of the campaign was to create awareness about the brand and showcase exactly how Practically brings learning alive for students through its immersive features. The 30-sec TVCs highlight all the main features of the brand, woven around the brand proposition of ‘Bring Learning Alive Practically’. The jingle format serves as a perfect clutter breaker to land this message in a fun and engaging manner. Both TVCs have been well received and are already close to crossing a million views combined on YouTube since the campaign’s launch on 5th December. This is a positive start to many more and bigger things to come and the feedback is extremely encouraging.”
The ‘Bring Learning Alive’ campaign, was conceptualized by the brand team in partnership with Something Completely Different, a video production house based out of Hyderabad and Bangalore.
Producers: Manoj & Nikhilesh
Concept & Directed: Surya Srikanth
Music: Sahitya Sagar
Watch the latest brand commercial on YouTube
Founded in 2018 by Mr. Subbarao Siddabattula, Founder & CEO, Ms. Charu Noheria, Co-Founder & COO, and Ilangovel Thulasimani, Co-Founder & CTO, Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations, and 3D videos for an enhanced learning experience.
Practically is an intelligent, interactive, and immersive learning app for students of classes 6 to 12 with a focus on STEM learning. Practically is the only such product in the world that combines a game engine, immersive learning assets, and AI-assisted study buddy all in one compact cross-platform app. Through its patent-pending technology, thousands of exhilarating, life-like simulations, and Augmented Reality (AR) experiences are combined with learning pathways to bring learning alive and increase the rate of retention of concepts. Practically also offers live classes and a 24x7 Seek Help feature for doubt resolution, where students can reach out to subject experts on the platform.
The Practically School Solution, a B2B2C offering, gives schools and their teachers access to the Practically teacher app FREE of cost. Teachers can access 3000+ videos and 1000+ Simulations/AR and features like reports, test-preps, polls, analytics, assigning homework, etc. The app covers the universal curriculum across Math and Science for 6th to 12th grades. Over 130 schools across India are already using Practically to enable online classes during the pandemic.
To know more visit the Practically Official website. Download the free Practically app on App Store and Play Store.
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