The American competitors have been dueling since Walmart cut a $16 billion deal for control of local pioneer Flipkart Online Services Pvt last year
The American competitors have been dueling in India since Walmart cut a $16 billion deal for control of local pioneer Flipkart Online Services Pvt last year. Their latest sales -- which Amazon calls the Great Indian Festival and Flipkart calls Big Billion Days -- are a high-stakes battle that ran on the same days and concluded over the weekend.
Both companies are focusing on expanding sales in smaller and rural areas by its historic name of Bharat. Amit Agarwal, Amazon’s India chief, during a telephone call from his Bangalore headquarters. said “Over 65,000 sellers from 500 cities sold products."
“There is a big wave of consumers in Bharat shifting their offline spending to online during these sale days, and increasing the ticket size of their purchases," said Satish Meena, a senior forecast analyst at Forrester Research Inc. “Online retailers have been efficiently getting their message about the discounts, the product assortment, and affordable credit offerings to internet users in small cities.
Agarwal said Amazon succeeded in attracting not just buyers but also small and medium sellers hawking local, or “desi," brands. Among the top-selling brands were Ganesh vegetable choppers, local makers of treadmills and Boat, which makes earphones and other mobile accessories.