Best Ways You Can Help Indian Small Businesses to Prosper This Diwali: you should apply them

How many times have you picked up a trinket from the North East at a crafts mela and marveled at the intricate design, authentic material and loving passion that has gone into each tiny product? India has been home to millions of cottage industry products that lend a distinctive touch to our lives. But how often have we been able to access these products, together with a seal of quality assurance? Now is your chance to brighten up not just your Diwali, but that of millions of small businesses across the country by picking up unique products available on the Amazon Great Indian Festival! Here are five ways you can do your bit - 1. Explore India!


There's more to the country than Rajasthani puppets and Kerala's Kathakali masks! Entrepreneurs like Biswajit Swain from Odisha and Ibansara Shullai from Meghalaya are tapping into their regions for distinctive artwork and indigenous spices that are now available to you at the click of a button. These products don't just bring India closer, they also help in preserving the glorious tangible and intangible heritage of our land! 2. Crafted with care! Gautam Markam, a tribal craftsman from Bastar has teamed up with three friends to keep alive the metal art of the Gonds, a craft passed down right through the Harappan civilization, over 3000 years ago.


The dying art has got a fillip with Gautam's art now accessible to urban customers who need not travel far to possess an exquisite piece of sculpture. Needless to say, they are also helping Gautam and his friends run a profitable business! 3. Foods for thought! Boost innovation in Make in India products by opting to gift yourself a homegrown brand of tea this Diwali. Young entrepreneurs like Bala Sarda are crafting customized blends of teas grown lovingly in over 100 tea estates, creating products on par with global standards. On the other hand, homemaker Vijaya Rajan's premium nutrition food products, sold under the brand name Sirimiri, are a cut above drab commercial products in the supermarket! 4. Drape in Indian glory!


When you opt for an authentic Pochampally woven by hand painstakingly for over two months, you are not just supporting artisan Srikanth's endeavor, you are taking home a piece of rich Indian heritage. Artisans like Nagula Balayya carry forward the work of generations as they craft each Pochampally sari on the handloom in their tiny village. Going online for sales helps this hamlet and its people get a better profit and also keep the flame of tradition alive! 5. More power to femme power!


Women entrepreneurs like Rani Ravindran are stepping out of household cocoons to convert their hobbies of creating innovative handcrafted wooden toys and artifacts. These carry the rich legacy of traditional Indian toys, often no longer founds in department stores, and have the added advantage of being sculpted and painted by hand, making them a gift unique in itself!

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