Amazon’s September 25 event: September 25 is going to be an exciting day for Amazon users as the tech giant is holding an event in Seattle on Wednesday

September 25 is going to be an exciting day for Amazon users as the tech giant is holding an event in Seattle on Wednesday, where it is expected to announce new hardware and services.

Last year the company unveiled a range of products during such event, including a redesigned Echo Dot and an Alexa-enabled microwave oven. The event was held in the Amazon Spheres, the three large glass domes at Amazon’s headquarters. As per the trends, this year also brings such expectations from the company. Amazon has already spent a lot of time showing off new third-party Amazon products at this year’s Internationale Funkausstellung — otherwise known as IFA, Wednesday’s event is a most likely focus on the updated Echo hardware and a new truly wireless earbuds with Alexa built-in.


Amazon may reveal AirPods rival

Amazon is also expected to release a pair of truly wireless earbuds at the event. The rumored Alexa-powered wireless earbuds may end up costing $100 and will able to track running distance, calories burned and pace, according to reports. This would be the first time the company will launch Amazon-branded wireless earbuds in the market. 


“The virtual assistant is the chance for Amazon to get to the same level of influence as Apple and Google have as smartphone OS makers. If they can get Alexa into wireless headphones, they can get influence at the same level as the smartphone OS maker,” Gillett said.

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