'Lakshya' Spreads Christmas Cheer Among Widows In Vrindavan
- by Riya-Jain
- Dec 28, 2020 12:41
Lakshya distributes blankets to the widows in Vrindavan as part of their CSR program, ‘Making a Difference – one step at a time’ with the support of Giggles Welfare Organisation, to help them cope with the severe cold wave sweeping North India. 2020 has been a difficult year in every way. With severe cold wave setting in, in North India, hardly any devotees visiting Vrindavan due to Covid, and donations drying up, the widows of Vrindavan have been struggling to get by.
Lakshya- India’s No.1 game art creation company, with the support of Giggles Welfare Organisation has initiated a blanket donation drive and distributed more than 500 blankets to the elderly widows in Vrindavan, who have been disproportionately impacted by the pandemic and its economic consequences and are bracing for the harsh winter ahead. Selected members of Lakshya visited Ma Dham & Mahila Ashray Sadan at Vrindavan, to donated blankets to the widows under the leadership of Manvendra Shukul– CEO, Lakshya.
Manvendra Shukul said that “These women are all leading simple, spiritual lives, largely isolated from the mainstream. They need our support, especially in the harsh cold conditions, since they don’t have the comfort of a warm home-like many of us. We wanted to do our part to provide warmth and solace for those who need our help this winter. We will be looking to expand this initiative in the coming year"
Lakshya, as part of their CSR activity Winter Relief Programme, ‘Making a Difference – one step at a time’, teamed up with 'Giggles Welfare Organisation' to support Ma Dham Vrindavan (a home for widows and destitute that aims to make them self-reliant) and Mahila Ashray Sadan, (a house for approx. 400 destitute, widowed women abandoned by their families). Lakshya team followed all Covid-related hygiene practices during the distribution and interaction with people at Vrindavan.
Lakshya has been a pioneer in the Game Art outsourcing business since its inception in 2004. In 2014, Lakshya got acquired by Keywords, The largest Game Development Service provider in the world. With a team size of 500 + people, Lakshya has grown into India’s number one provider of game art and animation services to the global games industry, and amongst the top 5 globally. Apart from studios in Gurgaon and Pune, Lakshya also has teams in Seattle (USA) and Tokyo (Japan), and is exploring options of opening studios in other parts of India– with the aim of becoming the number one provider of the Games Art services globally. Lakshya Digital has worked with some of the biggest game developers and publishers in the world. Art &Animation for some of the biggest game titles globally has been created right here in Lakshya’s studios in Gurgaon and Pune. Some of the recent titles that Lakshya has worked on include Shenmue III from YS Net Inc, Kingdom Hearts 3 from Square Enix, WWE 2K20 from Visual Concepts, Dauntless from Phoneix Labs, Sea of Thieves from Rare Studios, State of Decay 2 from Undead Labs, Just Cause III from Avalanche Studios.
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