Soft Skills

Social Media Marketing is the next big step you need

by Ramsha-Rizwan
May 22, 2019 19:46

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One of the reasons of why you should have a brand page on social media is because your audience will look for one.Social media as we all know has become an integral part of our life.Each and every one of us scroll past through number of posts every day and see a variety of advertisements and posts of accounts we follow which of course includes our favourite brands.

One cannot stress enough as we know the need to connect with the audience on an emotional level through marketing.Mcdonalds,Burger King,FabIndia,Amazon all of the giants do follow a grassroot campaign. Facebook continues to be the king in social media marketing closely followed by Instagram. But what exactly is Social Media Marketing ? To put simply,Social media marketing is more informal marketing of connecting with the consumers through social media. A lot of people have agreed to get information about a particular brand only through social media. We all know about click baiting on Youtube etc. but social media marketing helps in creating a space for your brand in your consumer’s lifestyle.

Hashtag marketing does play a major role in getting more followers because a lot of people don’t follow your account but will get to know about it through the hashtags trending. Sponsored posts,influencer collaborations,instagram stories have been helpful in increasing number of followers by a major margin. Even though the idea of making social media marketing as one of the crucial part of your campaign may feel absurd but a lot of brands have been actively realising the need of this moment and this industry has been growing rapidly. There are a lot of ventures who tie up with corporations to take care of their social media image which is very crucial for brand reputation. Moreover,even Snapchat has started sponsored stories and it has been reported that they do play a major role in putting your brand on the map.